The best time to sell concert tickets varies depending on your needs, how long you must make the sale, and other factors. Concert popularity, venue size, market demand, and ticket availability affect prices. You can sell tickets a few days or weeks before the event or in the last few hours. Here are some of the best times to sell your concert tickets:
When Tickets Are On Sale
It’s ideal to sell concert tickets immediately after they go on sale. The excitement for the event is typically at its peak during this time, especially for high-demand concerts and artists. Some tickets sell out quickly, causing prices in the resale market to increase.
Selling your concert tickets during this timeframe allows you to make more profits while the demand remains high. Choose leading resale and listing platforms that market to a large audience by posting on several sites simultaneously. Selling tickets right after they go on sale is ideal for major artists and arenas, or limited tour dates.
Weeks Before the Event
Concerts with mid to high demand usually sell out fairly quickly. Demand increases once the tickets sell out because people are starting to search for resale markets. You can watch the news for album releases and viral moments that boost ticket interest.
List your ticket as early as possible, using competitive prices. Leading listing platforms track demand and real-time information to help you set and adjust the right price for the ticket. You can also check out other listings to assess prices and fluctuations as the concert draws near.
Day of the Event
Selling concert tickets on the event day may be possible, especially when using popular resale platforms. Leading platforms list your ticket on several websites in their network, making it available to a larger audience of potential buyers.
All listings are removed once your ticket is sold to avoid double purchases. The day of the event is an ideal time to sell tickets because prices are competitive. Last-minute buyers may pay more to avoid missing out on the event. If you are not selling tickets, lower your prices slightly to attract impulse buyers.
When It Suits You
The best time to sell tickets is based on your needs. If you only have a few hours, listing the ticket immediately is the best decision. Events happening several weeks or months later give you more time to assess demand and determine when to list.
Consider ticket demand, weather, presales, and local market conditions. High-demand concerts usually sell for higher prices. Weather can also impact demand for outdoor events, as people will likely avoid the concert during storms and bad weather.
Track presales and when they sell out to determine demand and avoid selling before prices peak. Wait for promotions and support acts to be announced and monitor key events like media appearances, features, and controversies.
Sell Concert Tickets Today
Thanks to listing platforms, you can sell tickets whenever possible, including the last few minutes before the event. Look for platforms with high traffic and thousands of websites where they list your tickets. Contact a listing platform today to learn more about the ideal time to sell concert tickets.
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